PURE Laundry Detergent is thoughtfully made for everyday laundry care, helping you keep your clothes clean, fresh, and comfortable after every wash.
Made with a blend of plant-derived cleaning ingredients like Sodium Lauryl Sulfate, Decyl Glucoside, and Sodium Carbonate, it helps remove dirt, stains, sweat, and everyday odors effectively while being gentler on fabrics. Ingredients derived from natural sources, including canola oil-based Laureth-7 and plant-based Oleic Acid, support smooth and effective cleaning without making clothes feel harsh or overly treated.
The formula is designed to work well for both daily wear and household laundry while helping maintain the softness, freshness, and overall feel of your garments wash after wash. Mineral-based pH balancers and biodegradable supporting ingredients help improve cleaning performance while supporting a more mindful laundry routine.
Unlike many conventional store brought detergents that come with overpowering chemical fragrances, this detergent leaves clothes feeling clean and fresh with a mild fragrance blend made using at least 50% natural essential oils.
Suitable for both hand wash and machine wash, this detergent fits easily into your everyday home care routine.